Grand Rapids Sister Cities Campaign

Grand Rapids introduces its seventh sister city, Munich, Germany, through a visual campaign that uses various digital and physical mediums. The billboard is designed with iconic landmarks from both cities and the Instagram ad targets a younger audience. A bus stop kiosk engages commuters. The magazine spread delves into the cultural exchange, providing insight into the partnership. Also, a limited-edition beer inspired by both cities’ brewing traditions is introduced to add to this unique campaign. This campaign encapsulates the essence of the Munich-Grand Rapids connection, fostering unity and cultural appreciation across the community.