Under Armour Rebrand Campaign

For the adventurers, the seekers of everyday exploration, and those who embrace the journey as much as the destination, I created a new lifestyle line for Under Armour that seamlessly blends performance with style. Inspired by the spirit of exploration and crafted with the quality synonymous with the Under Armour name, the collection embodies versatility, durability, and a commitment to sustainability. The brand faces competition from well-established players (Nike, and Adidas) in the market, making it challenging to attract new customers who are already loyal to other sportswear brands. Overcoming these hurdles requires a strategic approach that not only addresses these perceptions but also actively engages with a wider audience.